Monday, 17 December 2012

Music Artist Website Research (Same Genre As My Artist)

The three artists i have selected to analyse in terms of website design and content are The Beatles and Florence and the Machine.




in the genre Baroque Pop the colours are bright and varied and the artist is of course the centre of attention but dressed in a very smart way ( i.e. no jeans ) this is similar to my artist as he wanted very bright colours for his album cover and video and he is also dressed professionally both online and in my version of the video. content includes all of their songs with lyrics, memorabilia and a store for exisiting fans to buy their merchandise, but apart from this, the website is not that interactive    





the above also applies to florence welch as you can see by the above picture.   I have noticed that in this case that due to the directness of the relationship between the artist and audience is apparent as she direvtly addresses them and so she is able to attract new audiences.








Original Concept And it's Feedack And Changes

My Concept: The song I chose is called ' Show you the light'. Therefore I decided to have literal
 representations of light after darkness, but also signs of care and love throughout the video. The setting would be in parks, tunnels and possibly schools because the lyrics talk of the past.
It will be a reference to relationships, but will not be sexualised because of the title 'show you the light'. It is a direct representation of metaphors that come from showing someone the light and showing the never ending love for a girl he knew at school.
My music video first idea is going to be simple, not much to look at so to give the main focus on the lyrics as they are important as this is a convention of 'Baroque pop'. Also the Artist Dan values the musical background more as opposed to the video.


Feedback:
1) I was asked what kind of 'literal' representations would I use.
maybe change the 'park' setting and keep it to places that are dark constantly.
Dark locations such as tunnels, the underground, a dark room, a nightclub to show the clear contrasts between light and dark which will strengthen your motif. a dark place with a hint of light to fit into the concept of 'showing light'.

2) you could symbolise the light and darkness with a particular emotion whether that is love, care, upset etc. This would make it easier for the audience to see and feel particular emotions when they are shown.
may choose other locations.

3)The light is the feature of the video so I think that you should find a way in which you can make it your main focus. You should still include the darkness but do not let it overshadow the dark.

4) I don't think it should have dark settings at all, I think the lyrics should show the darkness, like the rhythm or beat to it. slow-emotional. and the video haveing a person who is caring and loving should be shown e.g. helping an old lady across the road.

I decided to use the second idea from feedback and not use the others because I am confident in everything else in terms of the video.

I initially wanted to use video clips for the direct representations of the video throughout, but due to technical difficulties this was not possible so I decided that creating hand drawn pictures was the next best option, and this is what i used for the whole video.